Conduct keyword/competitive research and analysis using various tools (Google AdWords Keyword Tool, SEOmoz, SEMRush, Wordtracker, etc.)
Analyze websites and identify opportunities for improving on-site SEO (Title tags, Meta tags, ALT tags, file names, site architecture, etc.)
Know how to correctly set up and test technical server configurations such as 301 redirects, HTTP server response codes, .htaccess, XML sitemaps, «old link»t, etc.
Research and identify opportunities for improving off-site SEO by increasing inbound links for clients in various industries.
Have 2+ years experience using web analytics software such as Google Analytics to analyze website traffic and identify relevant performance metrics utilizing Custom Reporting and Advanced Segmentation features.
Write monthly progress reports with recommendations for clients and effectively provide consultation to clients through email, phone calls and/or meetings.
Stay on top of the latest trends in the search engine industry and adjust strategies accordingly.
Required Experience with the Following Tools
Google Tools - Analytics, Webmaster Tools, AdWords Keyword Tool, Places
Adobe Dreamweaver or other web editor
Adobe Photoshop or other basic image editing software
SEO Tools such as SEOmoz, SEMRush, Wordtracker, Raven Tools, etc.
Backend programming experience such as PHP, MySQL, ASP, .NET
Experience with installing and customizing platforms such as WordPress, Drupal, Joomla, Magento, Expression Engine, etc.
Copywriting experience to write content such as blog posts and articles for various clients
Experience with Google AdWords or other Pay Per Click platforms
Experience with Social Media sites like Facebook, Twitter, LinkedIn, StumbleUpon, etc
Experience with Conversion Rate Optimization - A/B split testing, multivariate testing, landing page optimization, etc.
Have access to other websites and resources that could be leveraged for link building