Coalition Technologies is an established digital agency is looking for an SEO/PPC Specialist to deliver high quality SEO and PPC campaigns for our clients. Our company is one of the fastest growing start ups in Los Angeles with immense opportunity for growth. We offer a complete compensation package including salary, performance bonus.
Fun, fast Paced, and family driven environment, our true success comes from empowering our team to make decisions and build relationships as if they were running their own business.
Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research. This includes knowing how to identify the least inexpensive, yet most profitable keywords for client sites and whether they are running a pay per click (PPC) campaign, or want to improve their organic search results.
SEO Copywriting: This includes the aforementioned keyword research, as well as SEO writing guidelines, eg, where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call-to-action statements. SEO specialists are also responsible for creating (or overseeing the creation) of original SEO content for client sites, in addition to implementing off-page SEO content strategies like coding (eg, when and how to effectively use header tags (ie, H1, H2, H3)).
Search Engine Guidelines: Keeps abreast of white hat and black hat tactics so as not to run afoul of search engine guidelines.
Liaison: SEO specialists liaise with many different departments and professionals, inside their own company, with the client company and with independent contractors.
Pay Per Click - Understanding of Pay Per Click Marketing, Campaign Setup, Management, and Analysis
Communication Skills: As indicated above the , an SEO specialist interacts with many different parties, hence, they must have excellent communication skills (written and verbal).
Self-Starter: As the position entails so many elements, an SEO specialist should be a self starter; someone who doesn\'t require handholding. They should be able to assess a situation, develop a plan, get approval and run with it.
Analytical Thinker: Piggybacking on the last skill, it\'s imperative that SEO specialists possess critical thinking and analytical skills. They should be able to readily identify problems and formulate practical solutions.